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      <image:caption>Senior management often struggle to see the value in Creative Ops</image:caption>
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      <image:caption>Powerful work from BBC Creative</image:caption>
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      <image:caption>The Pipe &amp; Slippers at Dare: a space to connect</image:caption>
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      <image:caption>Some of the awards won by The Agency at Specsavers</image:caption>
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      <image:title>Insight - Why culture is a business priority - This is brilliantly illustrated by a famous study done by Peter Skillman at Stanford University – then subsequently reported a great many times in different places, always with the same results. The challenge is to build the highest possible tower using spaghetti, tape, strong and a marshmallow (which must sit on top).</image:title>
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      <image:title>Insight - Some lessons on culture change from Disney - Catmull and Lasseter were put in charge of a team who had just produced a string of unprofitable flops – including Brother Bear, Treasure Planet and Home on the Range. The movies which followed the reverse takeover were on a different level altogether: they included Tangled, Zootopia and, most famously of all, Frozen. Those three films alone grossed around $2.8bn.</image:title>
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      <image:title>We Deliver Change - how we deliver better creative operations to transform your marketing outputs - “The agency rationalisation process led by Dave West left me with a portfolio of fewer, higher quality partner agencies - which meant I got better work, while still cutting my overall agency budget. I couldn’t have been happier with the results.”</image:title>
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